Shop shelving is among the few very important things that drive sales, how a retailer makes the product placement will have a definite effect on the overall sales of the shop’s products. Gaining an understanding about shelving is a process, one cannot simply have the wits to get it right first time, may be because it involves segmentation and categorizing of products and that can differ from requirement to requirement.
There is no hard and fast rule of shelve management or product segmentation, every kind of product segmentation and shelve management is done to achieve customer attention, and make the way spacious and give it a clean look, if you are able to achieve without following the book, even then you are doing it the right way, so the question is how do you achieve customer attention through shelve management and product segmentation? First of all when setting up products think as a customer, and think of what the customer would like, and how can you make picking things up sensible and easy, related products are shelved near to each other, and it gives a segment to the shelve.
Shelve management and product placement are a crucial factor in deciding the success or failure of the retail store, the customers need a consumer friendly store where they don’t have to go around looking for items all day, shelving and segmentation should be done in a way that it must be a given that a particular product would be there. The customers like consistency, they would like a store where they know where the products are kept, you don’t just shuffle things around every week, and move shelves in the entire store, let your customers feel at home through shop shelving and product segmentation.